I’m the mastermind behind a decade of marketing magic. Welcome to my world, where below-the-line and through-the-line strategies go beyond industry terms to form the foundation of unforgettable experiences.

A Bit About Me
I’m the marketer who doesn’t shy away from diving all in when it comes to creativity. Passion, check. Creativity, double-check. Unwavering commitment to excellence, you betcha! And yes, I get a little teary-eyed when I see our dreams take shape.

Extensive Portfolio
My journey reads like a who's who of brands – Cadbury, Sasol, Diageo, Converse, IQOS, Mitchum, Bosch, and the list goes on. If it's a brand, I've probably left my mark on it.

Strategic Partnerships
I don't just manage clients, I build solid relationships with them and their brands. Deep, enduring partnerships that turn every collaboration into a shared success story. It's not just business, it's about understanding your brand like it's my own.

Memorable Experiences
Activations and events are my playground, and boy, have we crafted moments that linger! It's not just a gathering, it's an experience that stays with you, like the lyrics of your favourite song.

Keen Eye for Detail
Conceptualising, planning, and executing events isn't just a job – it's my passion. My eye for detail ensures that every element aligns seamlessly, creating a captivating and flawless experience. I don't just sweat the small stuff; I turn it into magic.

Allow me to give you the lowdown on the man behind the magic– that's right, it's yours truly! With an impressive 25 years of experience in the game, I've been the driving force behind some major brands, including Monster Energy, Bundesliga, Blue Label Telecoms, Builders Warehouse, MercedesBenz, Power Play, La Liga, Daytona Group, and many more.

What gets me buzzing?A good game of padel and some (questionable) swings on the golf course. Am I a pro golfer? Not even close—but hey, it’s all about the laughs and the love of the game!

Master of the Event Arena
Transforming bold ideas into memorable moments is what I do best. From fine-tuning logistics to mastering the technical details, I approach every event with precision, dedication, and a dash of light hearted fun to make the process enjoyable.

Passion for Operations
What excites me most? The nitty-gritty of event operations and technical know-how. It’s not just something I do; it’s something I love. Whether it's handling the behind-the-scenes logistics or troubleshooting technical challenges, I'm all about getting the job done.