Conferences are some of the most rewarding events to work on, and also some of the most unforgiving. More moving parts, more people, more schedule dependencies, and a lot less room to improvise on the day.

Let's be honest, most people have walked past a "brand activation" without even registering it as one. A table with some branded pens, a banner, maybe a competition wheel, technically an activation, but not exactly the kind that gets remembered, let alone posted about.

"So, what's this going to cost us?" It's usually the very first question we get asked, and honestly, it's the right one to ask. The trouble is, there's no neat little price list we can hand over, because no two events are the same

We get asked this more often than you'd think, usually from a marketing manager who's been told to "organise something" without much more direction than that. And honestly, it's a fair question, because the line between the two can feel blurry.

Every event, no matter how big or small, has the same bones underneath it. The details change, but the structure doesn't. So, we figured we'd share the actual checklist we run through with clients, the real working version, not the generic "book a venue, hire a DJ" list you'll find on most blogs.